Real estate is the property, land, buildings, air rights above the land and underground rights below the land.
Real estate agents aren’t always given the credit they deserve as marketers. People tend to view them as salespeople and negotiators. But when you think about it, they’re essentially expert marketers who are tasked with selling expensive products to consumers. As such, it makes sense that real estate agents would want to build their online presence—particularly as it pertains to websites.
Biggest Benefits of Having a Website
Every business has a website in 2017. It’s simply impossible to build a reputable brand and connect with today’s customers without some sort of online real estate. So, if you’re essentially your own brand, doesn’t it stand to reason that you need a website, too?
Here are some of the biggest benefits associated with developing and maintaining a high quality website as a real estate agent.
1. SEO and Search Visibility:
Building a website allows you to attach content to your name and drive traffic to your listings. It essentially increases your visibility. Much like a for-sale sign on a busy road, a website with good content makes a passerby look twice.
2. Location Authority:
As a real estate agent, you want to be seen as an authority in your area.
3. Lead Acquisition:
The wonderful thing about a real estate website is that it allows you to collect leads in a somewhat passive fashion.
4. Social Proof:
Sellers want to know that you can get them top dollar for their house and that you can sell it quickly. Buyers want to be assured that you know the market and will help them get the house of their dreams at the lowest possible price. And while you can use all the right words, they ultimately want some proof to back up your statements. A website is an excellent source of social proof.
We are a one-stop shop for all of your business needs. We can create your company an AMAZING website or logo, and get you customers in the front door.
