9Unicorns, India’s first idea-phase accelerator VC fund has invested in one of the fastest growing online video sharing platforms, Mitron TV. Making this investment, 9Unicorns have underscored its statement of supporting homegrown start-ups with high potential with the PM’s call for Atmanirbhar Bharat.
Furthermore, other big investors in line are Next Venture Partners who provided the funding of USD 5 million in August and 3one4 Capital served with INR 2 crores in July.
The two young founders Shivank Agarwal, and Anish Khandelwal founded Mitron TV in April 2020 during the lockdown. Mitron is a social networking app developed to create and share videos with minute length, serving mainly the Indian market and has only focused to add value to every Indian user of the app. The objective to create such an app was to serve a platform to the local talents that which is engaging, and help them show their creativity, and provide the exposure that they aren’t able to get.
Shivank Agarwal, Co-Founder, and CEO of Mitron TV said, “We are delighted to have the support of 9Unicorns in this journey. Mitron TV has received tremendous growth within 6 months of its inception. With 9Unicorns joining us on this new endeavor, we are sure of providing ground-breaking innovations in the short-video app industry.”
Anish Khandelwal, Co-Founder, and CTO from Mitron TV added, “Mitron TV is a user friendly and user’s first platform. We are thrilled to have 9Unicorns’tremendous support. At Mitron, we are tirelessly working towards creating unique in-app experiences with best in class features for quality content. This collaboration will further help us in creating a highly-engaged community of users.”
Just within the three months of the app launch, Mitron TV has shown a noticeable pull of audience with 10+ million downloads. For Android, on the Google Play store, it has acquired 39+ million downloads with mostly 11+ billion views every month. Co-Founder and CEO Shivank Agarwal said the app has recently made its debut on Apple App Store.
Recently on October 31st Mitron has launched a platform known as Atmanirbhar apps, which is built to explore the apps “Made in India”. Atmanirbhar has listed all the domestic apps developed in several categories including social media, lifestyle, utility, gaming, e-commerce, and government.
